Ad tracking is vital. one of the most important aspects of advertising is being able to track the ad and its effectiveness. if you are going to go through the time and expense of advertising you need to know what works and what doesn’t work. when choosing a system make sure the ad tracking is simple. for example here is a sample capture page from one of my systems with tracking
this page will track hits and registrations and allow me to track it over time. this gives me the information i need to decide if i will continue or not with the ad partner.